Second Life Community Convention 2011

What is the Second Life Community Convention?

The Second Life Community Convention is three days of exciting activities, events, musical performances, machinima screenings, panels, workshops, and much more that showcases the abundant creativity of Second Life Residents.  Since its inception, SLCC has been organized by the community for the community.

Second Life Community Convention 2011

We are excited to announce that the 7th Annual Second Life Community Convention 2011 will take place at the Oakland Marriott City Center in Oakland, CA from August 12-14, 2011.

Second Life® is a thriving online community based in a 3D environment which was established in 2003. It has “Residents” from all over the world—1.4 million of whom have actively participated in the past 60 days. More than a game environment, Second Life combines the visual richness of a virtual world simulation with applications and tools for creative collaboration and social networking. Attendees come from many sectors, including government agencies, Fortune 500 companies, universities and colleges, hospitals, and non-profits, as well as individuals at the consumer level who use the platform for music, art, online community building, and much more.

The goal of convention is to bring the many Residents of the Second Life community together to network, build friendships and to discuss Second Life in a common forum. All of the organizers and volunteers who plan and staff each year’s convention donate their time, expertise, skills and love of Second Life to create a great experience for attendees. “While we all value our experiences in the virtual world, SLCC allows us to meet each other in person, share meals together, learn from one another, and celebrate the abundant creativity that Second Life makes possible,” says organizer Donna Meyer.

The Second Life Community Convention presents a number of themed tracks relating to how people are using Second Life, including:  Artistic & Creative Expression, Commerce & Marketing, Developers & Open Source, Public Service & Education, and the Social Experience & Communities track. “This year we’ve reduced the conference tracks in the hopes that broader overall categories will help us better learn from each other,” explains Chris Collins of the organizing team.

The main website for the Second Life Community Convention is located at and it contains all the details for the convention content, registration, sponsorship, and volunteering opportunities.  The site will act as the center for information about tracks, social events, location, and other details for attendees. Submission forms for proposals for panels and presentations can be found there, along with specifics for advertising in the convention program.

Sponsors of the Second Life Community Convention have the opportunity to reach a highly coveted target demographic of tech-savvy early adopters, virtual world developers and thought leaders, online community organizers, and the most innovative and dedicated Second Life residents. In addition to the audience of 350-400 attendees of the convention in Boston, sponsor’s messages are also seen by an even broader audience of thousands of attendees through the virtual convention site hosted in the virtual world of Second Life.

Registration for the convention includes access to the convention content, exhibits, free wireless internet access in all convention spaces, and lunches on convention days. The Early-Bird Registration is available through June 30th for $250.  Through July 22nd, Early Registration is $275, and the Regular Registration price is $300.

The Second Life Community Convention is produced by AvaCon, Inc., a non-profit organization dedicated to promoting the growth, enhancement, and development of the metaverse, virtual worlds, augmented reality, and 3D immersive and virtual spaces. AvaCon holds conventions and meetings to promote educational and scientific inquiry into these spaces, and to support organized fan activities, including performances, lectures, art, music, machinima, and much more. AvaCon’s primary goal is to connect and support the diverse communities and practitioners involved in co-creating and using virtual worlds, and to educate the public about the emerging ecosystem of technologies broadly known as the metaverse.


Chris M. Collins (SL: Fleep Tuque)
Vice President, AvaCon, Inc.
Second Life Community Convention
Oakland, CA | August 12-14, 2011
275 Winthrop Street
PO Box 618
Rehoboth, MA 02769-1819
(774) 654-0010